Weather influencers are going viral. How much should we trust them?

Weather influencers are going viral. How much should we trust them?

Weather influencers are going viral. How much should we trust them?

Snow falls on an empty parking lot outside a supermarket in December in Northvale, N.J. Social media weather forecasters span a wide range of reliability — from amateurs with no science background to accredited meteorologists.

The weather genre online spans a wide range of sources. Experts say that while weather influencers can help fill an information gap, social media platforms tend to prioritize likes over accuracy.

(Image credit: Kena Betancur)

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